Only heard in England until the launch of a series of Premier League club sponsors in 2016, the online gambling platform SportPesa has spread its name on many sports. The sports include football, rugby, and horseback riding, and Formula One , which links its branding with good works in Africa.
At Everton, where SportPesa is the main sponsor, its name stands out across Goodison Park, the club has been in Kenya for a pre-season tour and it encouraged the SportPesa Kit initiative during space for the African initiative, with a donation box in the club store.
Everton’s CEO, Denise Barrett-Baxendale, wrote in the club’s annual report: healthy We value our burgeoning relationship with SportPesa, who has shown a strong bond. close to our values. , said Barrett-Baxendale mentioned sponsor support for the club’s extensive community work, which she herself pioneered in deprived areas around Goodison Park.
Founded in Nairobi as a partnership of wealthy Kenyan politically influential people with Bulgarian investors, SportPesa exploits her vast wealth to tap into an online gambling craze in the country. This East African family. Kenya’s interior minister, Fred Matiang Wili, warned recently that increased addiction, suicide and gambling would destroy moral cloth without strengthening regulation.
SportPesa does not require a license from Commission Gambling
This structure, authorized by the UK government, means that SportPesa does not require a license from Commission Gambling , UK bets are paid on the Isle of Man, and no SportPesa company appears to pay taxes. to British companies for those revenues, as well as contributions to UK gambling benefits programs.
Campaign groups including Gambling for Life have criticized the English football establishment for selling its huge appeal to gambling, with many Premier League and EFL clubs – and the EFL divisions themselves – being funding by betting companies, and concerns are escalating over gambling and games issues.
SportPesa has grown rapidly in Kenya to dominate online gambling by enthusiastically exploiting the mass emergence of mobile technology since 2014 and sponsoring the country called Sport Sportaesa Premier League.