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How gambling giant SportPesa be successful in South Africa? (Part 3)

Kenyatta’s spokesperson did not respond to an investigation from the Defender of whether lobbying from SportPesa or the gambling industry has affected his change of stance.

They responded by saying their growth is due to outstanding customer experience, and we dismiss any offer the company has sought through political connections.

SportPesa uses a UK white-label system

SportPesa uses a UK white-label system, along with many foreign-owned gambling companies. It also includes some other Premier League sponsors, noted in small print at the bottom of the Page appeal UK website. Sports Savings offered by TGP Europe Ltd of Douglas Douglas, Isle of Man. TGP Europe Ltd is licensed and regulated by the UK Gambling Commission to provide services to the UK.

SportPesa uses a UK white-label system

Money backers of Everton, Arsenal, Southampton, Hull City, and other Britons bet through the SportPesa app and website, seemingly actually being paid to the European TGP in the Isle of Man. SportPesa is an unlicensed company. So, it is also not responsible for contributing to GambleAware, a UK industry-sponsored organization that provides gambling welfare and education.

A voluntary code was applied by companies to donate 0.1% of their total gambling output. However, the 2018-19 GambleAware Sponsors List revealed that TGP Europe contributed only £ 100.

A SportPesa spokesperson said the TGP is responsible for the wagering responsibility payable to the HMRC when placing a bet in the UK, but did not answer questions about whether SportPesa has to pay taxes to the British company.

There is no publicly available information about who has benefited from these beliefs. SportPesa did not respond to questions about UK sales or whether UK taxes are being paid to them.

They are a socially responsible business, focusing heavily on grassroots sports and community development, its spokesman said. They fully comply with all UK and international regulatory requirements. And, as a company operating in tightly controlled markets, we take our responsibility very seriously.

Hull City is also sponsored by SportPesa

To answer the broader question about how well-known English football clubs decide to partner with their names with gambling companies, especially when the brands are affiliated in the country and their finances are not transparent, none of the clubs will explain their decision-making process.

An Everton spokesperson said in a statement

As with all our partnership arrangements, a due diligence process is carried out by both the club and outside advisers. Through that, we’ve got the assurance we need to go into partnership with SportPesa.

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